Looking for the Best Pregnancy Pillow in New Zealand?
If you've been searching for the best pregnancy pillow in New Zealand, you've probably noticed there are dozens of options.
U-shaped.
C-shaped.
Wedge pillows.
Modular pillows.
When I was pregnant with my second baby, I found myself asking exactly the same question.
I didn't want to spend money on something that would end up shoved in the wardrobe after a few weeks. I wanted a pillow that genuinely helped me sleep better, relieved the pressure on my hips and pelvis, and continued being useful once my baby arrived.
That experience eventually led me to create Belly Bliss.
But before I talk about our pillow, let's look at what actually makes a good pregnancy pillow.
What Makes a Great Pregnancy Pillow?
Not every pregnancy pillow is created equal.
The best pregnancy pillow should:
- Support your growing bump
- Keep your hips and spine aligned
- Reduce pressure on your back and pelvis
- Encourage comfortable side sleeping
- Stay comfortable throughout the night
- Continue being useful after pregnancy
When these things come together, many mums find they sleep better and wake up feeling much less sore.
My Experience During Pregnancy
During my second pregnancy, rolling over in bed became one of the hardest parts of the night.
I'd wake almost every time I changed sides because of the pressure through my hips and pelvis.
Like many mums, I started building a little nest of regular pillows around me, but they never stayed where I needed them.
Once I started using a proper pregnancy pillow, I noticed I wasn't waking nearly as often. My body felt better supported and, for the first time in weeks, I actually looked forward to getting into bed.
What to Look for When Buying a Pregnancy Pillow
1. Support Where You Need It
The best pregnancy pillows support your:
- bump
- back
- hips
- knees
- pelvis
Rather than forcing your body into one position, they help keep everything aligned while you sleep.
2. A Shape That Suits You
Some mums love U-shaped pillows.
Others prefer C-shaped designs.
Personally, I found having flexibility was far more important than having one fixed shape.
As your pregnancy progresses, the support you need changes too.
3. Supportive Filling
The filling inside your pregnancy pillow plays a big role in how comfortable and supportive it feels night after night.
A pillow that's too soft can quickly lose its shape, while one that's too firm may not mould comfortably to your body. Ideally, you want a filling that offers enough support to keep your body aligned while still feeling soft and comfortable.
The Belly Bliss Pregnancy Pillow is filled with premium shredded memory foam, allowing it to contour to your body while providing the support your bump, hips and back need as your pregnancy progresses.
4. Easy to Wash
Pregnancy and the newborn stage are messy.
A removable, machine washable cover is something you'll appreciate far more than you think.
5. Can You Keep Using It Afterwards?
One of the biggest reasons I designed the Belly Bliss Pregnancy Pillow differently was because I wanted something that lasted beyond pregnancy.
After my son was born, I reconfigured it into a nursing pillow and used it almost every day during those long newborn feeds.
I love products that serve more than one season of life, and I wanted this pillow to do exactly that.
Why I Designed Belly Bliss
After trying pregnancy pillows myself, I realised they all seemed to have the same problem.
They were often bulky, difficult to reposition and once baby arrived, they were no longer useful.
When I created Belly Bliss, I wanted one pillow that adapted as your body changed.
That's why I chose a modular three-piece design.
It lets you:
- support your bump
- cushion your hips
- support your back
- rearrange the pieces as your needs change
- continue using it during breastfeeding and postpartum recovery
For me, versatility was just as important as comfort.
Is Belly Bliss the Best Pregnancy Pillow in New Zealand?
I'm obviously biased because I designed it.
But I also designed it to solve the problems I experienced myself during pregnancy.
If you're looking for:
- adjustable support
- less bulk in your bed
- a pillow that grows with your pregnancy
- something you'll continue using after birth
then I genuinely believe it's one of the best options available for Kiwi mums.
Frequently Asked Questions
When should I buy a pregnancy pillow?
Personally, I started around 16 weeks, but there's no perfect time. My advice is to start as soon as your regular pillows aren't giving you the support you need.
Are pregnancy pillows worth it?
Looking back, buying one was one of the best purchases I made during pregnancy. Better sleep made everything feel a little easier.
Which pregnancy pillow shape is best?
It depends on how you sleep. Some mums love U-shaped pillows, while others prefer C-shaped or modular designs that adapt as your needs change.
Can I keep using my pregnancy pillow after birth?
Absolutely. One of my favourite things about the Belly Bliss Pregnancy Pillow is that it became part of my breastfeeding journey too.
Final Thoughts
Finding the best pregnancy pillow isn't about buying the biggest or most expensive option.
It's about finding the one that supports your body, fits the way you sleep and continues being useful as your journey into motherhood evolves.
Looking back, investing in a pregnancy pillow was one of the best things I did during both of my pregnancies. Better sleep didn't just help me feel more comfortable, it helped me enjoy my pregnancy so much more.
A Note From Elle
I'm the founder of Belly Bliss and a mum of two. I created Belly Bliss after experiencing first hand just how difficult sleep can become during pregnancy.
Everything I share is based on my own experience alongside current pregnancy guidance, because my goal is to help other Kiwi mums feel more supported throughout pregnancy and beyond.
