Elle with baby daughter

When I was pregnant with my first baby, sleep packed its bags early and didn't leave a note.

My body was changing shape by the week, and no position on this earth felt right.

I built myself an entire architecture of neck pillows, one between my legs, one under my belly, one wherever I was convinced might finally do something.

I was exhausted. I was achy. I was quietly wondering where "myself" had gone.

Fast forward to baby number two..

This time I knew better. And I made myself a promise: not again.

Not with a toddler to chase all day on zero sleep.

This time, rest was non negotiable. And that's when it actually clicked for me, proper sleep in pregnancy isn't a "treat yourself" luxury.

It's the thing that lets you cope with everything pregnancy throws at you.

And it throws a lot!

So, being me, I didn't just go and buy another pillow. I started dreaming up a better one.

I wanted something you're not sick of by week three. A pillow that moved with my body, through every stage, every ache, every "wait, how am I even supposed to lie down now?" moment.

And one that kept earning its place long after baby arrived, for feeding, for lounging, for those quiet evening moments of collapsing on the couch with a baby on your chest and zero intention of moving again.

And that, in a very tired, very determined nutshell, is how Belly Bliss was born.

Woman in a white outfit sitting on a bench with a scenic painting in the background

Hi, I'm Elle

A tired mum who just wanted to feel human again.

Not glowing.

Not "bouncing back."

Just another mum figuring it all out.

That's what Belly Bliss is built for, helping you sleep better, feel better, and get the comfort you actually need, every step of the way.

*No neck pillow architecture required.

Our Values
1

Comfort

Built with mums in mind, not just "mum friendly" as an afterthought. We prioritise real comfort and real care, through every stage of pregnancy, bump, back, hips, all of it.

2

Design

We design for actual needs, not what's trending this month. No gimmicks, no fluff. Just comfort that fits into your life the way it already is, not the Pinterest version of it.

3

Impact

Pregnancy throws a lot at you. We're here for it, delivering comfort that actually nurtures you and backs you through the journey, not just the highlight reel of it.

4

Function

Our products grow with you, through pregnancy and well beyond it. Lasting support, made to be passed on, shared, and used again, because good design doesn't stop working after birth.

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