Woman sitting on a bed with a large white pregnancy pillow, smiling at the camera. Woman sitting on a bed with a pregnancy pillow, surrounded by soft bedding.

NZ's Loved Pregnancy Pillow

Better sleep for you means a better start for baby.

The research is clear: when you sleep well, you’re boosting your baby’s brain development, memory + motor skills (incredible!)

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While your sleeping, you're building your baby's brain.

Deep, supported sleep during pregnancy is one of the most powerful things you can do for your baby’s  development.

A convenient perk? You get the most comfortable sleep.

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Pregnant person using a pregnancy pillow on a bed

Better sleep in pregnancy..

..helps boost motor development in baby

..promotes baby's emotional regulation later in life

..supports baby's neurological development

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For Mums, By Mums

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

But is it really worth it for just 3 months?

Our pillow isn’t just for pregnancy (although it’s worth it to help for your sleep + baby’s development alone).

This pillow also converts into a breastfeeding pillow that’ll support you during your entire feeding journey with your baby.

And your next, and your next… (and maybe your next?!).

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Second-time mums love our pillow.

Because they know that healthier sleep means a happier family..

(and they tell us they desperately wish they’d had our pillow for their first pregnancy).

I’m a midwife as well as 4th time mum and this pillow really ticks all the boxes.

It’s comfy, supports ergonomic hip position and overall allows me so much comfort, especially since entering my third trimester!

Would highly recommend to anyone!

-Raigan (4th time mum)

Join the mums that are sleeping better.

★★★★★ | Rated 5 Stars

Portia

Courtney

Nen

Elina

Georgia

Gemma

Lilumi

Isabella

Laura

Nicky

Kenzie

Vanessa

Elle

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Frequently Asked Questions

After 28 weeks, sleeping on your back can put pressure on a major vein that helps blood flow to you and your baby. This can lead to dizziness, shortness of breath, or reduced circulation, none of which are ideal during pregnancy!

That’s why side sleeping is usually recommended, especially on your left side. Our belly bliss pregnancy pillow is designed to make side sleeping way more comfortable by supporting your belly, back, and legs so you can rest easier and safer all night long.

Absolutely! Getting good sleep during pregnancy helps your baby’s brain grow strong by keeping hormones, oxygen, and stress levels in check. Studies show that poor or interrupted sleep can affect newborn brain development and even later learning and behaviour.

 

So, prioritising your comfort and rest isn’t just good for you — it’s a little gift for your baby too. 

 

References: Journal of Clinical Endocrinology & Metabolism; PubMed studies on maternal sleep and fetal brain development.

Yes! Whether you’re a front, back, or side sleeper, the belly bliss pillow encourages you to transition gently onto your side with proper alignment.

It supports your hips and knees to keep you comfortable and helps prevent rolling onto your back. So you can sleep safely and peacefully all night long.

There’s no “right time” to get a pregnancy pillow. It really depends on what feels best for you. That being said, a lot of mums-to-be find the sweet spot around 20 weeks.

The belly bliss pillow is designed to grow with you, thanks to its adjustable strap, so you can tailor the support exactly where you need it.

Yes! The Belly Bliss Pillow easily transitions from pregnancy support to a comfortable breastfeeding pillow.

Simply place the long support pillow across your lap to help carry baby’s weight and take pressure off your arms - so you stay relaxed and baby stays well-supported.

The wedge pillow can also be used behind your back for extra support, helping you maintain a comfortable and healthy feeding position.

We want you to love your belly bliss pillow, but if for any reason it’s not the right fit, no worries - we’ve got you covered with our hassle free 30-day returns. Just get in contact with us to send it back within 30 days, and we’ll give you a full refund, shipping included.

Returns need to be in its original condition and original packaging. Unfortunately, we can’t accept returns on pillows that are damaged, heavily used or not in its original packaging.

If you’d like to start a return, simply email us at info@bellybliss.co.nz, and we’ll help you out.

For more information, please see our returns policy here.

There’s a reason why back sleeping isn’t recommended.

After 28 weeks, sleeping on your back can put pressure on a major vein that helps blood flow to you and your baby.

This can lead to dizziness, shortness of breath, or reduced circulation…not good for you, and not good for baby.

That’s where side sleeping comes in (especially on your left), and that’s where you need a pillow to actually make it comfortable.

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Portrait photo of founder of belly bliss

What I wish I had during my first pregnancy..

Like many mums, I learned the hard way that sleep and pregnancy don’t always go hand in hand. That’s exactly why I created Belly Bliss; to help you get the deep, safe sleep you need, right when you need it most.

We exist to help mums-to-be rest easier, through the exhausting and beautiful journey that is pregnancy.

Join our community of mama's who are getting better sleep and lets navigate this precious time together.

READ MY STORY →