Woman sitting on a bed with a large white pregnancy pillow, smiling at the camera. Woman sitting on a bed with a pregnancy pillow, surrounded by soft bedding.

Loved by 300+ NZ mums

Comfortable, uninterrupted sleep

for you and your baby

We sold out and we're back — because good sleep during pregnancy isn't a luxury, it's a game changer.

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While your sleeping, you're building your baby's brain.

Deep, supported sleep during pregnancy is one of the most powerful things you can do for your baby’s development.

Because when you sleep better, you’re supporting both of you.

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Pregnant person using a pregnancy pillow on a bed

The pregnancy pillow you’ll actually use all night

..no bulky pillows taking over the bed

..ditch the pillow fort for all night comfort that stays with you

..support your baby’s development with better sleep for you

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Loved By 300+ Mums

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Better sleep for you, better start for baby

Breastfeeding baby with pillow

The only pillow you need. From bump & beyond.

Our pillow isn’t just for pregnancy (although it’s worth it to help for your sleep + baby’s development alone).

This pillow also converts into a breastfeeding pillow that’ll support you during your entire feeding journey with your baby.

And your next baby, and your next… (and maybe your next?!).

Second-time mums love our pillow.

Because they know that healthier sleep means a happier family..

(and they tell us they desperately wish they’d had our pillow for their first pregnancy).

"I can't believe I waited until 34 weeks to get a pregnancy pillow. I've had the best sleep of my pregnancy this last week thanks to Belly Bliss. No more hip pain, my belly feels comfortable, light and supported through the night"

-Elina

Real Mums getting Real Sleep

★★★★★ | Rated 5 Stars

Tina

Ella

Portia

Courtney

Nen

Elina

Georgia

Gemma

Lilumi

Isabella

Laura

Nicky

Kenzie

Vanessa

Elle

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Frequently Asked Questions

After 28 weeks, sleeping on your back can put pressure on a major vein that helps blood flow to you and your baby. This can lead to dizziness, shortness of breath, or reduced circulation, none of which are ideal during pregnancy!

That’s why side sleeping is usually recommended, especially on your left side. Our belly bliss pregnancy pillow is designed to make side sleeping way more comfortable by supporting your belly, back, and legs so you can rest easier and safer all night long.

Absolutely! Getting good sleep during pregnancy helps your baby’s brain grow strong by keeping hormones, oxygen, and stress levels in check. Studies show that poor or interrupted sleep can affect newborn brain development and even later learning and behaviour.

 

So, prioritising your comfort and rest isn’t just good for you — it’s a little gift for your baby too. 

 

References: Journal of Clinical Endocrinology & Metabolism; PubMed studies on maternal sleep and fetal brain development.

Yes! Whether you’re a front, back, or side sleeper, the belly bliss pillow encourages you to transition gently onto your side with proper alignment.

It supports your hips and knees to keep you comfortable and helps prevent rolling onto your back. So you can sleep safely and peacefully all night long.

There’s no “right time” to get a pregnancy pillow. It really depends on what feels best for you. That being said, a lot of mums-to-be find the sweet spot around 20 weeks.

The belly bliss pillow is designed to grow with you, thanks to its adjustable strap, so you can tailor the support exactly where you need it.

Yes! The Belly Bliss Pillow easily transitions from pregnancy support to a comfortable breastfeeding pillow.

Simply place the long support pillow across your lap to help carry baby’s weight and take pressure off your arms - so you stay relaxed and baby stays well-supported.

The wedge pillow can also be used behind your back for extra support, helping you maintain a comfortable and healthy feeding position.

We want you to love your belly bliss pillow, but if for any reason it’s not the right fit, no worries - we’ve got you covered with our hassle free 30-day returns. Just get in contact with us to send it back within 30 days, and we’ll give you a full refund, shipping included.

Returns need to be in its original condition and original packaging. Unfortunately, we can’t accept returns on pillows that are damaged, heavily used or not in its original packaging.

If you’d like to start a return, simply email us at info@bellybliss.co.nz, and we’ll help you out.

For more information, please see our returns policy here.

Pregnant woman using a belly support pillow on a bed

There’s a reason why back sleeping isn’t recommended.

After 28 weeks, sleeping on your back can put pressure on a major vein that helps blood flow to you and your baby.

This can lead to dizziness, shortness of breath, or reduced circulation…not good for you, and not good for baby.

That’s where side sleeping comes in (especially on your left), and that’s where you need a pillow to actually make it comfortable.

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