A woman lying on a bed using a white quilted pregnancy support pillow, with a text overlay at the bottom reading 'Loved by 100s of NZ Mums Belly Bliss' with five stars.

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Belly Bliss Pregnancy & Feeding Pillow

Price

Regular price: $159.00 NZD
Shop & Save: $159.00 NZD
Regular price

Available In Stock

Previously sold out | Back in stock again.. for now

Why You'll Love It

The pillow that’s not just for pregnancy..

(This is the part people love.)

Most pregnancy pillows get used for a few months, then stuffed in a cupboard forever. Not this one.

The Belly Bliss pregnancy pillow transitions straight into a breastfeeding pillow the moment baby arrives - supporting baby's weight so your arms (and back) get a break too.

Then? Vacuum pack it flat. Tuck it away. Pull it out for the next pregnancy, ready to go.

But that’s not the best part: research has shown that better sleep in pregnancy is associated with better outcomes in your baby’s development.

One pillow. Every pregnancy you'll ever have.

Helps baby, helps you.

We’re confident you’ll love your Belly Bliss products, but if it’s not the perfect fit, that’s okay. You’ve got 30 days to return. Just email us before sending it back, and we’ll take care of the rest.

To find out more about our refund policy click here.

Breathable and moisture wicking, our bamboo covers are soft, cool, and easy to clean with invisible zippers for your comfort.

Inside the pillow, premium shredded memory foam offers a balance of comfort and support, adapting to your body and retaining its shape nightly.

The covers are removable and machine washable. Air dry to maintain freshness.

Our fabric is Oeko-Tex® certified, hypoallergenic, and free from harmful chemicals because you deserve to rest easy knowing that what’s next to your skin, and your baby’s, is completely safe.

We are delighted to offer free standard shipping NZ wide on orders over $100, or a flat rate of $5 for orders under $100. Delivery takes approximately 1–3 business days.

We also ship to Australia at a flat rate of $18 NZD (small items) or $45 NZD (large items), with delivery in approximately 3–6 business days. Duties and taxes may apply on arrival.

To find out more about our shipping policy click here.

LEARN MORE →

Free Shipping over $100*

NZ Customer Support

Easy 30 Day Free Returns

Loved By NZ Mums

We sold out - and were back! Better sleep in 30 nights

Breastfeeding with Belly Bliss Pregnancy Pillow

The only pillow you need.. from bump, birth & breastfeeding

Our pillow isn’t just for pregnancy (although it’s worth it to help for your sleep + baby’s development alone).

This pillow also converts into a breastfeeding pillow that’ll support you during your entire feeding journey with your baby.

And your next baby, and your next… (and maybe your next?!).

Pregnant woman lying on a bed with a pillow under her head, holding her belly.

Your sleep.. but lets upgrade it!

Picture this.. its bed time, no more stacking pillows. You settle to sleep faster, with support exactly where your body needs it. Your bump, hips, and back all feel cradled in place.

During the night, you wake up less often and when you roll over you don’t lose support. Less waking up = Deeper sleep.

In the morning, you wake up feeling more rested, less sore, and not like you’ve spent the night fighting your body.

GET SET UP →

Frequently Asked Questions

After 28 weeks, sleeping on your back can put pressure on a major vein that helps blood flow to you and your baby. This can lead to dizziness, shortness of breath, or reduced circulation, none of which are ideal during pregnancy!

That’s why side sleeping is usually recommended, especially on your left side. Our belly bliss body pillow is designed to make side sleeping way more comfortable by supporting your bump, back, and legs so you can rest easier and safer all night long.

Deciding when to get a pregnancy pillow is a personal choice, but many mums opt for one around the 20 week mark.

The belly bliss body pillow is designed to adapt to your changing body with its unique adjustable velcro strap, offering customised support for both your belly and back as your pregnancy progresses.

If you’re starting to feel uncomfortable at night or worried about back sleeping, it might be time to invest in one.

1 x belly bliss long body pillow (case included)

2 x belly bliss wedge support pillows (cases included)

1 x vacuum seal transport bag

The body pillow is 110cm x 30cm and weigh approx. 1.5kg, the two wedge pillows are 40cm x 30cm each.

The velcro strap can be adjusted between 65cm and 75cm wide.

*Please be aware that these measurements are approximate and could differ by a few centimeters due to the nature of the pillow's filling.

EVERYTHING EXPLAINED HERE →

Goodbye pillow pile.. Hello sleep

No more stuffing pillows between your knees, behind your back, and under your bump only to wake up and do it all again..

Enjoy deeper, more comfortable sleep with support that stays where you need it.

before: woman laying on bed struggling to get comfortable with pillow — Before

after: woman laying on bed comfortable with pregnancy pillow — After

As Featured On

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Frequently asked questions

Some questions and answers are automatically generated.

Does this pillow work for side sleepers?

Many reviewers report that this pillow has helped them transition to and stay comfortable in side sleeping positions. One reviewer who was a chronic back sleeper noted the pillow helped encourage and support side sleeping, while another mentioned it prevents rolling back onto the back during the night.

How does it support during third trimester?

Reviewers consistently report significant relief in the third trimester, with many noting reduced hip pain, back aches, and improved comfort for sleeping through the night. Several customers mention they wish they'd purchased it earlier in their pregnancy once they reached the third trimester and experienced the support firsthand.

Does the memory foam stay cool?

Multiple reviewers mention the bamboo cover and memory foam feel cooling and breathable, with one noting it doesn't trap heat—a particular advantage during pregnancy when temperature regulation can be challenging.

Is the cover removable and washable?

Yes, reviewers confirm the covers are removable and machine washable, making the pillow easy to keep clean throughout pregnancy and beyond.

Will this work for curvier body types?

One customer explicitly mentioned concern about fit as a curvier person, but reported the pillow supported her growing belly and back perfectly when used as a complete set.

How much bed space does it take up?

Reviewers note the pillow is not bulky or oversized compared to traditional U-shaped pregnancy pillows, with several mentioning it fits comfortably even with multiple people and toddlers in the bed, leaving space to move around.

Can I use this after pregnancy?

Yes, many reviewers mention the pillow converts into a breastfeeding pillow and can be used postpartum for feeding and cuddling with baby, making it a long-term investment beyond pregnancy.

Is this better than traditional U-shaped pillows?

Several reviewers who tried traditional U-shaped pregnancy pillows reported disliking them, but found the Belly Bliss design significantly more comfortable, supportive, and less cumbersome in bed.

How adjustable are the pieces?

Reviewers highlight the pillow's flexibility, with different configurations including a long pillow, wedge, and smaller cushions that can support the bump, back, hips, or legs depending on need and preference.

Does it help with specific pregnancy pain?

Reviewers report relief from hip pain, lower back pain, rib pain, and pelvic pain, with many noting they wake without the stiffness and aches they experienced before using the pillow.

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5 stars: 54 (100%)
4 stars: 0 (0%)
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Definitely worth the investment 🤍

I couldn’t be happier with my pregnancy pillow 🤍 carrying twins has definitely taken a toll on my body and my Belly Bliss pillow gives me so much relief while I sleep. It supports my back, my hips and my tummy all at the same time 🤍

Thanks Natalia! I'm so happy to hear that our pregnancy pillow has been a great support for you during your twin pregnancy! Thank you for sharing your experience! Elle x

Genuinely the best pregnancy pillow I’ve tried!

I didn’t realise how much I needed a good pregnancy pillow until I started using this one. As my bump has grown, it’s made getting comfortable at night so much easier.

I love that it is fully adjustable, so I can support my bump, back, or hips exactly where I need it. The memory foam is supportive yet comfortable, and the bamboo cover is incredibly soft.

I also love that it converts into a breastfeeding pillow, so it’s something I’ll keep using after baby arrives. Definitely one of those products I wish I’d had sooner.

I'm so thrilled to hear that you love the Belly Bliss pregnancy pillow! It's wonderful to know it's been such a helpful and versatile addition for your pregnancy and beyond. Thank you for your kind words x

The BEST pregnancy pillow 🤩🤩

Honestly I cannot fault the Belly Bliss pregnancy pillow whatsoever! As a curvier girl, I was worried it wouldn’t be suitable to support me when strapped together but boy was I wrong. It supports my growing belly and back perfectly. I am a chronic back sleeper so not only is it helping improve my sleep but helping encourage me to sleep on my side. It is so comfy, my partner keeps trying to steal it from me 😂 My favourite pregnancy item ever!!

Thank you for the lovely words Faith. I'm so happy to hear our pregnancy pillow has been providing the much needed support you need 😊 Fave pregnancy item ever!!!

I wish I got this sooner!

I wish I got this sooner! I struggled to get comfortable for sleep before getting this pillow. I now get comfortable straight away, feeling supported along my back, stomach and knees. No longer waking up feeling stiff or like I’ve over extended my rotation on my knees and back.

I have two toddlers who frequently come to our bed through the night and the pillow fits in the bed and protects my belly from little kicks as they shuffle about getting comfortable. I thought it might be bulky but it fits with 2 adults and two toddlers well.

I love that this pillow isn’t just good for one season of pregnancy but will great postpartum and with feeding our little one.

Hi Eloise, I'm so happy to hear that the pregnancy pillow has made such a positive difference for your sleep and comfort! Thank you for sharing your experience, I wish you and your family all the best during this special time. Elle x

I love the belly bliss pillow, I’m 25 weeks

I love the belly bliss pillow, I’m 25 weeks pregnant and already struggling with some rib pain. Which has made side sleeping very uncomfortable and I keep rolling onto my back to try and stop it. The belly bliss pillow has helped me to stay on my side and it seems to lift and support my body in all the right places, so that side sleeping is bareable.

I absolutely love the Belly Bliss pregnancy pillow!

I absolutely love the Belly Bliss pregnancy pillow, it has genuinely changed my sleep! My bump was starting to feel really uncomfortable everytime I lay in bed but since using it, I’ve felt so much more supported through the night!

I love how soft and comfortable it is, it really hugs your body in all the right places. The two piece design is great because it supports both my back and front. And the long pillow is honestly amazing for my legs and helping me stay comfortable when I sleep. Totally game changer! Honestly every mama needs one of these.

I tried the Belly Bliss pregnancy pillow for the first time

I tried the Belly Bliss pregnancy pillow for the first time.

The quality is amazing and I love how the adjustable front & back support takes pressure off my body and my back ( growing baby already give me the ache of my whole body iykyk)

Such a game-changer for pregnancy sleep 🤍It give me so much comfort and support that I need. Thank you Belly Bliss!

Great product!

Very comfortable, hugs the body perfectly. Have been having chronic pelvic pain and this has made sleeping more tolerable.

Finally getting some good sleep

I can’t believe I waited until 34 weeks to get a pregnancy pillow. I’ve had the best sleep of my pregnancy this last week thanks to belly bliss. No more hip pain, my belly feels comfortable, light and supported through the night. Best investment ever.

I absolutely love by Belly Bliss Pregnancy Pillow!

I absolutely love by Belly Bliss Pregnancy Pillow! I love sleeping on my back and was really worried that I would struggle when it comes to sleeping on my side later in my pregnancy but honestly it only took like a couple of nights to get used to it thanks to this pillow. I use different variations. Sometimes it feels better to use the longside and then the short pillow on the back and then other nights I prefer the two smaller pillows :) It's so worth it and I can't recommend it enough!

Love this pillow!

I started using the Belly Bliss pregnancy pillow from 20 weeks onwards and it has been a game changer for my sleep!! I’m a side sleeper who often rolls onto my back or stomach, and this pillow with the wedge attachment stops me from doing that. It perfectly supports my bump and back, the material is soft, and I love that the covers are removable and machine washable. Definitely worth it!

I wish I had it sooner!

I wish I had it sooner! I got the Belly Bliss Pregnancy in my third trimester and I shouldn't of waited so long! I love hugging the long pillow and putting it in between my legs and with the different attachments it stops me from rolling on to my back. LOVE the pillow and highly recommend!!! Also super soft!!

Absolutely amazing soft pillow!!

Absolutely amazing soft pillow!! Great for pregnancy and breastfeeding!! Looks amazing on the bed to!!

This pillow was an absolute game changer for my sleep🥹 It is so soft and supportive, perfect for supporting the belly and back, and I find it really easy to move around during the night! I love how versatile it is. Love love love!!!

Total Comfort and Support!

Trying the belly bliss has reinvented my sleeps during my late stages of pregnancy. The material is super soft to touch, and the cushions are the perfect size for both back and bump support. The longer pillow is my fav as with its super long length is perfect for support between the legs, and the belly if you wish to use it like that also. Couldn’t recommend more 🫶🏽

Game Changer

Belly Bliss had changed my entire sleep pattern. Less waking up during the night from tossing and turning and hip pain. The memory foam is a game changer!

So so good!!

I wish I got this earlier! So comfy and very much needed as the weeks went on in pregnancy. Love how you can adjust it to suit you!! Will forever recommend! ⭐️

Hi Georgia, I love that its providing you with that much needed pregnancy comfort. Thank you so much for recommending us! Elle x

Best pregnancy pillow!! Highly

Best pregnancy pillow!! Highly recommended!!

Thanks for recommending us and for your wonderful review!

So so comfortable I wish I had it pre pregnancy

So so comfortable I wish I had it pre pregnancy, my cats are also obsessed with it and use it when I’m not during the day. Super comfortable and soft. Can recommend for use early pregnancy - post partum

Hi Sarah! I'm so happy to hear you and your cats love the pillow. Thanks for the lovely recommendation. Elle x

yay to comfy sleeping

I've been using this pillow for around a month now. It makes sleeping comfortable again. I don't wake up with the same aches and pains. So grateful for this purchase.

Hi Melanie, I'm so glad to hear our pregnancy pillow is helping you sleep comfortably! Thanks so much for sharing your experience. Elle x

This pillow has improved my sleep massively!

This pillow has improved my sleep massively! The memory foam is a game changer - moulds to the bump so well, making it so comfy and supportive. Highly recommend this pillow!

This pillow has absolutely transformed my sleep

This pillow has absolutely transformed my sleep. It gives so much support that I can’t sleep without it now. Absolute game changer!

Only pregnancy pillow that’s worked!

Pregnancy sleep is honestly no joke 😭 I’ve been struggling so much with getting a proper unbroken sleep lately.

I was actually super skeptical about pregnancy pillows because I tried one of those big traditional U-shape ones before and HATED it… it was so uncomfortable for me.

Then I saw my girl @Gemma talking about this one from Belly Bliss, so I thought I’d give it a go and omg… it has genuinely changed the way I sleep 🤍

I didn’t think something this simple could help so much, but the comfort and support has made the biggest difference.

So if any pregnant mamas are struggling with sleep or just feeling uncomfortable at night, I honestly couldn’t recommend this enough. I’d repurchase this for every pregnancy forever 😂