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  • BEST SELLERS
    • Pregnancy & Feeding Pillow
    • Spare Pillow Cover
    • Belly Band
    • Sleep Eye Mask
  • BUNDLES
    • Pillow Bundle
    • Everyday Belly Bundle
    • Sweet Dreams Bundle
  • SELFCARE
    • Face + Belly Oil
    • Belly + Body Balm
    • Magnesium Oil Spray
  • LEARN
    • Get Started
    • FAQ
    • About
    • Customer Reviews
    • Blog
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Belly Bliss
Founded in New Zealand by a mum who struggled with pregnancy comfort, Belly Bliss creates pregnancy pillows, pregnancy support belts, and other support products to help mums-to-be sleep better, move freely, and enjoy motherhood.
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info@bellybliss.co.nz
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Review picture
Courtenay
Genuinely the best pregnancy pillow I’ve tried!

I didn’t realise how much I needed a good pregnancy pillow until I started using this one. As my bump has grown, it’s made getting comfortable at night so much easier.

I love that it is fully adjustable, so I can support my bump, back, or hips exactly where I need it. The memory foam is supportive yet comfortable, and the bamboo cover is incredibly soft.

I also love that it converts into a breastfeeding pillow, so it’s something I’ll keep using after baby arrives. Definitely one of those products I wish I’d had sooner.

Belly Bliss Pregnancy & Feeding Pillow
Review picture
Faith
The BEST pregnancy pillow 🤩🤩

Honestly I cannot fault the Belly Bliss pregnancy pillow whatsoever! As a curvier girl, I was worried it wouldn’t be suitable to support me when strapped together but boy was I wrong. It supports my growing belly and back perfectly. I am a chronic back sleeper so not only is it helping improve my sleep but helping encourage me to sleep on my side. It is so comfy, my partner keeps trying to steal it from me 😂 My favourite pregnancy item ever!!

Belly Bliss Pregnancy & Feeding Pillow
Review picture
Eloise
I wish I got this sooner!

I wish I got this sooner! I struggled to get comfortable for sleep before getting this pillow. I now get comfortable straight away, feeling supported along my back, stomach and knees. No longer waking up feeling stiff or like I’ve over extended my rotation on my knees and back.

I have two toddlers who frequently come to our bed through the night and the pillow fits in the bed and protects my belly from little kicks as they shuffle about getting comfortable. I thought it might be bulky but it fits with 2 adults and two toddlers well.

I love that this pillow isn’t just good for one season of pregnancy but will great postpartum and with feeding our little one.

Belly Bliss Pregnancy & Feeding Pillow
Review picture
Kimberley
The belly bliss band is so comfortable to wear,

The belly bliss band is so comfortable to wear, it’s soft and lightweight but also feels secure around my belly. I put it on under a semi tight fitting dress and you could barely see it 🫶🏽

Belly Bliss Belly Band
★ Reviews

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37
S
Belly Bliss Pregnancy & Feeding Pillow
Sarah
So so comfortable I wish I had it pre pregnancy

So so comfortable I wish I had it pre pregnancy, my cats are also obsessed with it and use it when I’m not during the day. Super comfortable and soft. Can recommend for use early pregnancy - post partum

Hi Sarah! I'm so happy to hear you and your cats love the pillow. Thanks for the lovely recommendation. Elle x

M
Belly Bliss Pregnancy & Feeding Pillow
Melanie Marnet
yay to comfy sleeping

I've been using this pillow for around a month now. It makes sleeping comfortable again. I don't wake up with the same aches and pains. So grateful for this purchase.

Hi Melanie, I'm so glad to hear our pregnancy pillow is helping you sleep comfortably! Thanks so much for sharing your experience. Elle x

C
Belly Bliss Pregnancy & Feeding Pillow
Courtenay
Genuinely the best pregnancy pillow I’ve tried!

I didn’t realise how much I needed a good pregnancy pillow until I started using this one. As my bump has grown, it’s made getting comfortable at night so much easier.

I love that it is fully adjustable, so I can support my bump, back, or hips exactly where I need it. The memory foam is supportive yet comfortable, and the bamboo cover is incredibly soft.

I also love that it converts into a breastfeeding pillow, so it’s something I’ll keep using after baby arrives. Definitely one of those products I wish I’d had sooner.

User picture User picture

I'm so thrilled to hear that you love the Belly Bliss pregnancy pillow! It's wonderful to know it's been such a helpful and versatile addition for your pregnancy and beyond. Thank you for your kind words x

F
Belly Bliss Pregnancy & Feeding Pillow
Faith
The BEST pregnancy pillow 🤩🤩

Honestly I cannot fault the Belly Bliss pregnancy pillow whatsoever! As a curvier girl, I was worried it wouldn’t be suitable to support me when strapped together but boy was I wrong. It supports my growing belly and back perfectly. I am a chronic back sleeper so not only is it helping improve my sleep but helping encourage me to sleep on my side. It is so comfy, my partner keeps trying to steal it from me 😂 My favourite pregnancy item ever!!

User picture User picture

Thank you for the lovely words Faith. I'm so happy to hear our pregnancy pillow has been providing the much needed support you need 😊 Fave pregnancy item ever!!!

E
Belly Bliss Pregnancy & Feeding Pillow
Eloise
I wish I got this sooner!

I wish I got this sooner! I struggled to get comfortable for sleep before getting this pillow. I now get comfortable straight away, feeling supported along my back, stomach and knees. No longer waking up feeling stiff or like I’ve over extended my rotation on my knees and back.

I have two toddlers who frequently come to our bed through the night and the pillow fits in the bed and protects my belly from little kicks as they shuffle about getting comfortable. I thought it might be bulky but it fits with 2 adults and two toddlers well.

I love that this pillow isn’t just good for one season of pregnancy but will great postpartum and with feeding our little one.

User picture

Hi Eloise, I'm so happy to hear that the pregnancy pillow has made such a positive difference for your sleep and comfort! Thank you for sharing your experience, I wish you and your family all the best during this special time. Elle x

J
Belly Bliss Pregnancy & Feeding Pillow
Jessica
This pillow has improved my sleep massively!

This pillow has improved my sleep massively! The memory foam is a game changer - moulds to the bump so well, making it so comfy and supportive. Highly recommend this pillow!

E
Belly Bliss Pregnancy & Feeding Pillow
Emma
This pillow has absolutely transformed my sleep

This pillow has absolutely transformed my sleep. It gives so much support that I can’t sleep without it now. Absolute game changer!

K
Belly Bliss Belly Band
Kimberley
The belly bliss band is so comfortable to wear,

The belly bliss band is so comfortable to wear, it’s soft and lightweight but also feels secure around my belly. I put it on under a semi tight fitting dress and you could barely see it 🫶🏽

User picture
K
Belly Bliss Pregnancy & Feeding Pillow
Kimberley
I love the belly bliss pillow, I’m 25 weeks

I love the belly bliss pillow, I’m 25 weeks pregnant and already struggling with some rib pain. Which has made side sleeping very uncomfortable and I keep rolling onto my back to try and stop it. The belly bliss pillow has helped me to stay on my side and it seems to lift and support my body in all the right places, so that side sleeping is bareable.

User picture
G
Belly Bliss Pregnancy & Feeding Pillow
Georgia
Only pregnancy pillow that’s worked!

Pregnancy sleep is honestly no joke 😭 I’ve been struggling so much with getting a proper unbroken sleep lately.

I was actually super skeptical about pregnancy pillows because I tried one of those big traditional U-shape ones before and HATED it… it was so uncomfortable for me.

Then I saw my girl @Gemma talking about this one from Belly Bliss, so I thought I’d give it a go and omg… it has genuinely changed the way I sleep 🤍

I didn’t think something this simple could help so much, but the comfort and support has made the biggest difference.

So if any pregnant mamas are struggling with sleep or just feeling uncomfortable at night, I honestly couldn’t recommend this enough. I’d repurchase this for every pregnancy forever 😂

A
Belly Bliss Pregnancy & Feeding Pillow
Anonymous
Love my pillow!

I love my pillow, been using it since 20 weeks pregnant and sleeping so well.

T
Belly Bliss Pregnancy & Feeding Pillow
Tina Tina
I absolutely love the Belly Bliss pregnancy pillow!

I absolutely love the Belly Bliss pregnancy pillow, it has genuinely changed my sleep! My bump was starting to feel really uncomfortable everytime I lay in bed but since using it, I’ve felt so much more supported through the night!

I love how soft and comfortable it is, it really hugs your body in all the right places. The two piece design is great because it supports both my back and front. And the long pillow is honestly amazing for my legs and helping me stay comfortable when I sleep. Totally game changer! Honestly every mama needs one of these.

User picture
T
Belly Bliss Belly Band
Tina Tina
The Belly Bliss band has honestly been such a lifesaver on the longer days

The Belly Bliss band has honestly been such a lifesaver on the longer days, especially now in my third trimester. It really helps take the pressure off my back. I also love how seamless it is under my clothes and how lightweight it feels… I can wear it all day without even thinking about it!!

L
Belly Bliss Pregnancy & Feeding Pillow
Laura
The comfiest pregnancy pillow

The comfiest pregnancy pillow. Has saved my sleep especially in the third trimester Xx

E
Belly Bliss Pregnancy & Feeding Pillow
Ella
10/10!

Would recommend this product to ALL pregnant mamas. I love how it supports both your bump and your back, making it easy to get a great nights sleep.

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